A content gap analysis makes sure that you do not give such an opportunity to your competitors and helps you by filling in the gaps so that the potential buyers can stay on your website for longer.
The content gap analysis also helps you determine if your content is good enough to convert your leads into customers. It is necessary that your content answers the questions of your prospect customers while they are transitioning from the awareness stage to the decision-making stage.
You can generate amazing content in the form of sequential site pages and blog posts. Even properly timed social media updates and email workflows can help you in this direction.
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This is for a newbie marketers. Read & practice.