Troubleshooting Issues With Canonicalization And Pagination For SEO

Canonicalization and pagination are critical elements that every website owner should understand. Canonicalization is the process of selecting the best URL when multiple URLs have identical (or nearly identical) content. This is essential to ensure that search engines don’t index duplicate content – a problem that could cause SEO ranking troubles. On the other hand, pagination refers to breaking a large piece of content into smaller parts, usually numbered or marked by arrows, to help users navigate from one section to another.

However, sometimes these elements can cause SEO problems, leading to a negative impact on website rankings. One of the most typical issues with canonicalization is the incorrect implementation of canonical tags, which could cause a wrong page to be identified as the primary one. On the other hand, incorrect pagination could lead to difficulty in indexing, particularly when the website boasts numerous pages.

Website owners should carefully troubleshoot issues with canonicalization and pagination to ensure optimal SEO performance. The best way to do this is by reviewing your website’s Google Search Console settings or consulting with an SEO expert to avoid potential risks.

Troubleshooting Issues with Canonicalization and Pagination for SEO

As someone who cares about search engine optimization (SEO), have you ever experienced troubles with your website’s canonicalization and pagination? If yes, then you know how it can negatively impact your website’s visibility on search engines.

In this article, we’ll explore some common issues with canonicalization and pagination and how to troubleshoot them effectively.

The Importance of Canonicalization and Pagination

Before diving into the problems, let’s discuss what canonicalization and pagination are and why they matter in SEO.

Canonicalization is a process that helps search engines understand which version of a URL is the primary one, and it is the standard for how webpages are indexed. Without proper canonicalization, search engines may index duplicate content, weakening your website’s visibility.

Pagination is the process of dividing content into multiple pages, typically for user experience (UX) purposes. For instance, an e-commerce website may have many product pages, each with multiple products, and dividing them into pages makes navigation easier for the shopper.

Canonicalization Issues and Solutions

Here are some common canonicalization issues and how to solve them:

Duplicate URLs

Duplicate URLs occur when the same page can be accessed through multiple URLs. To fix this issue, you must indicate which URL is the main one through 301 redirects, rel=”canonical” tags, and URL parameter handling (using tools like Google Search Console, Bing Webmaster Tools, and Screaming Frog).

www vs non-www

Some websites have both the www and non-www versions of their domains, creating two separate URLs. To fix this issue, redirect all traffic to either the www or non-www version consistently.

Pagination Issues and Solutions

Here are some common pagination issues and how to solve them:

Incorrect use of rel=”next” and rel=”prev”

Inefficient use of the rel=”next” and rel=”prev” tags can cause crawling and indexing issues for search engines. To fix this, ensure that the tags accurately reflect the order of the pages and their relationships.

Noindex, Nofollow

If the noindex, nofollow directive is mistakenly applied to a page, it won’t appear in search results. To fix this, remove the directive and ensure that all pages have appropriate meta descriptions and titles.

Step-by-Step Troubleshooting Guide

If you’re still having issues with canonicalization and pagination, here’s a step-by-step guide to troubleshoot:

Step 1: Examine your website’s URL structure

Check for duplicate URLs, www vs non-www issues, and other URL-related issues.

Step 2: Use Google Search Console or other SEO tools

Utilize SEO tools to analyze your website’s crawling and indexing. Look for any errors or warnings that point to canonicalization or pagination issues.

Step 3: Configure canonical tags and pagination elements

Implement rel=”canonical” tags for duplicate URLs and rel=”next” and rel=”prev” tags for pages divided with pagination.

Step 4: Verify implementation and monitor for changes

Check and verify all tags and elements implemented. Monitor your website’s status using SEO tools regularly.


Canonicalization and pagination are essential components of SEO that you cannot afford to ignore. By examining your website’s URL structure, utilizing SEO tools, and implementing canonical tags and pagination elements correctly, you can solve common issues and optimize your website’s visibility on search engines. Happy troubleshooting!



When search engines find multiple versions of the same page, it can cause confusion and impact organic search visibility.
  • Set a preferred (canonical) URL using the rel=canonical tag.
  • Ensure all versions of the page have the same canonical tag.
  • Avoid using parameters or session IDs in URLs.


When pagination is not handled correctly, it can cause duplicate content issues and make it difficult for search engines to crawl all pages.
  • Use rel=next and rel=prev tags to signal pagination to search engines.
  • Avoid using rel=canonical tags on paginated pages, as it can cause confusion.
  • Use meta robots tags to prevent crawling of duplicate content on paginated pages.
  • Ensure all paginated pages have a unique title and meta description.

How To About Troubleshooting Issues with Canonicalization and Pagination for SEO

If you are facing issues with canonicalization and pagination for SEO, you need to take immediate action to avoid any negative impact on your website’s search engine rankings. In this guide, we will discuss how to troubleshoot such issues and ensure that your website’s SEO performance is not compromised.


1) What is canonicalization?

Canonicalization is the process of selecting the preferred URL for a web page when there are multiple versions of the same content available on different URLs.

2) How can duplicate content affect SEO?

Duplicate content can confuse search engines and affect the ranking of your web pages. It can also result in a loss of credibility and can lead to penalization from search engines.

3) What is the rel=canonical tag?

The rel=canonical tag is an HTML tag that tells search engines which version of a web page is the preferred one to index. It helps to avoid duplicate content issues and improve SEO rankings.

4) What is pagination in SEO?

Pagination is the process of dividing a large amount of content into small parts or pages for easy navigation and organization. It helps to improve user experience and can also improve search engine rankings.

5) How can I troubleshoot issues with canonicalization and pagination?

You can use various tools and techniques such as Google Search Console, Screaming Frog, and site searches to identify and resolve issues with canonicalization and pagination. It is also recommended to ensure that your website’s robots.txt file and XML sitemap are properly configured.


Troubleshooting issues with canonicalization and pagination for SEO can be a daunting task for website owners. Canonicalization refers to the process of selecting the preferred URL for a webpage when there are multiple versions of the same content. Pagination, on the other hand, involves breaking up a long list of items or content into smaller, more manageable pages.

However, issues can arise when canonicalization and pagination are not properly implemented. This can result in duplicate content issues, confusion for search engines, and ultimately, lower search engine rankings.

One common issue is when canonical tags are used incorrectly, leading search engines to believe that there are multiple versions of the same content on the website. To fix this issue, ensure that the canonical tag is only present on the preferred version of the content.

Pagination issues can also affect SEO. For example, if there are multiple pages on a website with the same content, search engines may not crawl all of them, leading to lost opportunities for rankings and traffic. To solve this issue, use rel=”next” and rel=”prev” tags to indicate the relationship between the pages and ensure that each page has a unique URL.

By properly implementing canonicalization and pagination, website owners can avoid SEO issues and ensure that their content is properly indexed by search engines.

Reference URLs:
1. Canonicalization: How to Do It Properly | Search Engine Journal
2. The Definitive Guide To Pagination For SEO | WooRank

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