Troubleshooting Hreflang Tag Errors For International SEO

The hreflang tag is a crucial element when it comes to your international SEO strategy. It’s responsible for indicating to search engines the language and geographical targeting of your website’s pages. However, it’s not uncommon to run into hreflang tag errors, which can cause confusion for search engines and negatively impact your rankings.

Troubleshooting these errors requires some technical know-how. First, ensure that the hreflang attribute is correctly implemented in the header section of each page. Double-check the language and geographical targeting designated by the hreflang tag. Also, ensure that all versions of your website have matching hreflang tags, and avoid self-referencing hreflang tags.

Another troubleshooting step is to check for any redirect issues or server errors, as these can also affect hreflang tag implementation. Monitor your website’s international traffic and analyze any drop-offs in traffic, as these can signal hreflang tag issues as well.

In short, hreflang errors should not be taken lightly. Regularly check your website’s international SEO strategy and ensure that your hreflang tags are correctly implemented and maintained.

Troubleshooting hreflang Tag Errors for International SEO

If you’re working on an international SEO project, it’s important that you use hreflang tags correctly. When implemented correctly, hreflang tags can help your website appear in the correct language and country-specific version of Google. However, with so many languages and countries to manage, it can be easy to run into issues.

In this article, I’ll cover 5 main sections to help you troubleshoot hreflang tag errors and improve your international SEO efforts.

1. Understanding hreflang Tags

Before diving into troubleshooting, it’s essential to understand what hreflang tags are and how they work. In short, hreflang tags tell search engines which version of a page to show users based on their location and language settings. These tags come in two forms: the HTTP header and the HTML link element.

2. Common Issues with Hreflang Tags

Even with a clear understanding of hreflang tags, issues can still arise. Some of the most common issues include incorrect implementation, incorrect language and country codes, missing hreflang tags, and inconsistent hreflang tags across multiple pages. Make sure to double-check your implementation and use accurate language and country codes. It’s also crucial to have hreflang tags on all pages you want to be indexed in multiple languages.

3. Tools to Check hreflang Tags

There are several tools available to check the implementation of your hreflang tags. Google Search Console, SEMrush, HREFLang Checker, and HREFBuilder are all helpful tools to verify hreflang tags. These tools can quickly detect hreflang tag errors, making it easier for you to fix them and improve your international SEO results.

4. How to Fix Hreflang Tag Errors

Once you’ve identified errors, it’s crucial to fix them. The first step is to check the URLs in your hreflang tag and ensure that they’re accurate. Next, check to make sure the language and country codes are correct. If they aren’t, update the codes and re-implement the tags. Finally, use one of the tools mentioned in section 3 to verify that the implementation is successful.

5. Avoiding Hreflang Tag Errors in the Future

To avoid hreflang tag errors in the future, plan out your international SEO strategy carefully. Make sure to work with a team that understands hreflang tags and can help ensure proper implementation. Additionally, make sure to continually monitor your website and regularly check for errors.

Overall, hreflang tags can be challenging to navigate, but with the right tools and a clear understanding of how to use them properly, you can improve your website’s international SEO efforts and reach a wider audience.

<h2>What are hreflang tags?</h2>A brief introduction to hreflang tags and their significance in international SEO.
<h2>Common hreflang tag errors</h2>A list of common mistakes that can lead to errors in hreflang tags.
<h2>How to troubleshoot hreflang tag errors?</h2>Step-by-step instructions on how to identify and resolve hreflang tag errors.
<h2>Tools to check hreflang tags</h2>A list of free and paid tools to check and validate hreflang tags.
<h2>Conclusion</h2>A quick summary of the key takeaways and the importance of fixing hreflang tag errors for international SEO.

How To Troubleshoot Hreflang Tag Errors for International SEO You Need To Know

If you plan to expand your business globally, it’s essential to optimize your website for international visitors. One of the essential SEO elements to achieve that is the hreflang tag. However, incorrectly implementing this tag can result in hreflang errors, which can harm your SEO efforts. Here are five unique frequently asked questions about troubleshooting hreflang tag errors for international SEO.


1. What is an hreflang tag, and how does it affect my website’s SEO?
2. How can I find hreflang tag errors on my website?
3. What are the most common hreflang tag errors, and how can I fix them?
4. Will hreflang tag errors affect my website’s search engine rankings?
5. Are there any tools or plugins that can help me troubleshoot hreflang tag errors?


When it comes to international SEO, implementing hreflang tags is a crucial step to ensure the right content is served to the correct audience. These tags signal to search engines which version of a page should be displayed to users in different language or country settings. However, like any coding process, errors can occur, and troubleshooting these errors is necessary to maintain a successful international SEO strategy.

Here are some common hreflang tag errors and tips on how to fix them:

1. Incorrect language codes or region identifiers: Hreflang tags must be written with the correct ISO language and country codes. A simple typo or mistake can cause the tag to be ignored by search engines. Use a tool like to double-check your codes and make sure they match the language and country settings of your targeted audience.

2. Missing or incorrect URLs: Each hreflang tag should point to the equivalent page in a different language or country. Make sure all URLs are accurate and working properly. A mistake here could cause confusion for both users and search engines.

3. Duplicate tags: Hreflang tags should only appear on the page in which it is relevant. Multiple identical tags on a single page or across multiple pages can confuse search engines and hurt your SEO.

4. Self-referencing tags: A self-referencing hreflang tag is one that points to the page it is already on. Make sure to only include hreflang tags that refer to other pages on the site.

By avoiding these common mistakes, you can ensure your hreflang tags are set up correctly and effectively improving your international SEO. Don’t be afraid to double-check your work and seek help from an SEO professional if needed.

Reference URLs:
1. Search Engine Journal: Hreflang Attributes for International SEO: Common Mistakes & How to Correct Them
2. SEMrush: Hreflang Tags: Complete Guide

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