How To Fix URL Structure Problems For Better SEO

If you’re managing a website and you’re struggling with SEO, one of the most common causes of poor rankings is an incorrect URL structure. A clean and descriptive URL structure makes it easier for search engines to understand the content of your pages and improves their ability to rank your site.

The first step in fixing your URL structure is to eliminate any unnecessary elements in your URLs. This could include parameters, session IDs, or other variables that don’t add value to the content.

Another important step is to make sure your URLs are descriptive and easy to read. Avoid using random numbers or letters and instead, use keywords that describe the content on the page.

Using slashes to divide your URLs is another important tactic. For example, if your website is about gardening, consider using /gardening/tips for your URL instead of /123abc.

Overall, a clean and descriptive URL structure can go a long way in improving your website’s SEO. Take the time to review your URLs and make any necessary changes to help maximize your rankings.

How to Fix URL Structure Problems for Better SEO

If you’re looking to improve your website’s SEO, one area you should focus on is your URL structure. A clear and organized URL structure can make it easier for users to navigate your site and for search engines to understand your content. So, how do you fix any URL structure problems you may have? Here’s a step-by-step guide:

1. Assess Your Current URL Structure

Before you can fix any issues, you need to know what you’re dealing with. Take some time to review your current URL structure and see if there are any problems, such as overly long URLs, non-descriptive URLs, or URLs with too many parameters.

2. Create a Standard URL Structure

Having a standard URL structure can not only help with organization, but it can also improve your SEO. A standard structure might look something like this: This is clear, concise, and easy to understand.

3. Use Descriptive Keywords

Make sure your URLs contain relevant and descriptive keywords that accurately reflect the content on the page. This not only helps search engines to understand what the page is about, but it also makes it easier for users to know what they’re clicking on.

4. Avoid Dynamic Parameters

Dynamic parameters, such as question marks, underscores, and ampersands can make your URLs look messy and difficult to understand. Aim for clear and concise URLs without any superfluous characters.

5. Implement Redirects

If you’re making any changes to your URL structure, you’ll need to implement redirects to avoid any broken or dead links. This can be done using a 301 redirect, which tells search engines that the page has permanently moved to a new location.

6. Use Canonical Tags

If you have multiple URL versions of the same page (e.g. and, you’ll need to use rel=”canonical” tags to tell search engines which version is the preferred one. This prevents any duplicate content or keyword cannibalization issues.

7. Ensure URL Consistency

Make sure your URLs are consistent across your entire site. This means using the same standard structure, descriptive keywords, and avoiding dynamic parameters. Consistency can improve user experience and make it easier for search engines to crawl your site.

8. Use Hyphens for Spaces

Spaces in URLs can cause problems, so it’s important to use hyphens instead. For example, “best-seo-tips” is better than “best seotips”.

9. Submit a Sitemap

Submitting a sitemap to search engines can help them to crawl your site more effectively and improve your SEO. Make sure your URLs are included in your sitemap.

10. Monitor and Adjust

Finally, it’s important to monitor your site’s URLs and adjust as necessary. Keep an eye out for any new issues that may arise and make changes accordingly to improve your SEO.

In conclusion, having a clear and organized URL structure can make a big difference in your website’s SEO. Follow these steps to fix any URL structure problems you may have, and watch as your rankings improve.

How to Fix URL Structure Problems for Better SEO

URL Structure ProblemDescriptionSolution
Non-descriptive URLsURLs that do not give any indication of what the page is aboutMake sure the URL reflects the topic of the page. Use relevant keywords in the URL
Long and confusing URLsURLs that are too long and complex to be easily understood by search engines or usersSimplify the URL by removing unnecessary words or characters. Use hyphens to separate words
Dynamic URLsURLs that contain complex, dynamic parameters that are hard for search engines to understandUse static URLs that contain relevant keywords. Use rewrite rules to create static URLs from dynamic ones
Inconsistent URLsURLs that change frequently or have multiple versionsChoose a consistent URL structure and stick to it. Use 301 redirects to redirect any old or duplicate URLs
Missing URLsPages that do not have a unique URLCreate a unique URL for each page on the site. Use relevant keywords in the URL

How To Fix URL Structure Problems for Better SEO

Having a proper URL structure is essential for a website’s search engine optimization (SEO) to be effective. Here are some tips on how to fix URL structure problems for better SEO.


1. What are URL structure problems?

URL structure problems refer to issues with the way URLs on a website are structured. This includes issues such as broken links, duplicate content, and complex or non-readable URLs.

2. Why is URL structure important for SEO?

A clear and simple URL structure can make it easier for search engines to understand the content of the website, which can lead to better ranking in search engine results pages (SERPs).

3. How can I fix broken links in my URLs?

To fix broken links, you need to locate the pages that are linking to the broken URL and replace them with the correct URL. You can also set up redirects to ensure that visitors are automatically directed to the correct page.

4. What is a readable URL structure?

A readable URL structure is one that is easy for users and search engines to understand. This means using simple, descriptive words and avoiding long, complicated URLs with lots of numbers and symbols.

5. Can changing URL structure affect my SEO?

Changing your URL structure can sometimes have a negative impact on your SEO, especially if you do not properly redirect old URLs to the new ones. However, if done correctly, changing your URL structure can help improve your SEO in the long run.


As search engines continue to evolve, having a proper URL structure is becoming more and more important for SEO. Not only do clear and concise URLs make it easier for both search engines and users to navigate your website, but they can also directly impact your search engine ranking. If your site has URL structure issues, don’t worry – you can fix them with the following steps:

1. Make URLs Easy to Read and Understand: One of the best ways to ensure a search engine can understand what your page is about is to create a URL that’s easy to read. Clear and concise URLs can improve your page’s visibility in search engines and help users to better understand what they’ll find on your site. Avoid using long URLs, dynamic parameters, and irrelevant keywords in your URLs.

2. Keep URLs Short and Descriptive: Google recommends URLs to be around 50-60 characters long. Short URLs are easier to remember, and a clear and concise URL containing your focus keyword can help you rank higher. Always use lowercase letters and hyphens to separate words in your URLs.

3. Use Canonical URLs: If you have duplicate content on your website, use canonical URLs. They help you avoid duplicate content issues that can negatively impact your site’s ranking and provide a signal to search engines about which version of a page should be indexed.

4. Fix Broken Links and Redirects: If you’ve recently changed your site’s structure or have removed old pages, make sure to redirect all of the broken URLs to new ones. A broken link not only frustrates the user but also sends a negative signal to search engines.

5. Test Your URLs: Once you’ve made changes to your URLs, make sure to test them using a URL checker. A URL checker will crawl your website and identify any errors or problems with your URLs so that you can fix them before search engines find them.

By following the steps above, you can fix URL structure problems and improve your site’s visibility and ranking in search engines.

Reference URLs:
1. URL SEO Best Practices
2. How to structure URLs for maximum SEO

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