How To Fix SEO Ranking Drop After Website Redesign

If you’ve recently redesigned your website and noticed a drop in your SEO ranking, don’t panic. There are several steps you can take to fix this issue.

First, analyze your website’s redesign and assess any changes that may have impacted your ranking. This could include changes to URL structures, meta tags, or content. Ensure that your website’s pages are optimized for the search engines and that your keywords are used consistently throughout your site.

Next, submit your sitemap to the search engines to speed up the indexing process, and monitor your website’s crawl rate to ensure that everything is being crawled properly.

You may also want to check for any broken links or page errors and fix them promptly. Finally, consider reaching out to websites with high domain authority to link back to your website, as this can boost your ranking.

By following these steps, you can recover from a ranking drop after a website redesign and continue to improve your SEO.

How to Fix SEO Ranking Drop After Website Redesign: A Step-by-Step Guide

Have you recently redesigned your website only to find that your SEO ranking has plummeted? Don’t panic! This is a common occurrence after a website redesign, but it doesn’t have to be permanent. In this article, we’ll walk you through the steps to fix your SEO ranking drop and get your website back on track.

Section 1: Understanding the Cause of the Drop

The first step in fixing your SEO ranking drop is understanding why it happened in the first place. There are several reasons why a website redesign can negatively impact your ranking, including:

1. Changes to URL Structure

If you have changed the URLs of your pages during the redesign process, search engines may struggle to associate your old pages with the new ones. This could cause your ranking to drop.

2. Changes to Site Architecture

Similarly, if you have made significant changes to your site architecture, such as removing pages or changing their hierarchy, search engines may struggle to understand your site’s structure and relevance.

3. Inadequate Redirects

If you haven’t set up proper redirects from your old pages to your new ones, search engines may be unable to find your new pages, causing your ranking to drop.

Section 2: Conduct a Site Audit

Now that you understand why your ranking has dropped, it’s time to conduct a site audit. This will help you identify any specific issues that may be contributing to the drop. Here are the steps you should follow:

1. Check your Sitemap

Make sure your sitemap is up-to-date and includes all of your new pages. This will help search engines find all your new content.

2. Confirm Proper Redirects

Ensure that all of your old pages are properly redirected to the new pages. Use a redirect tool like Redirect Checker to make sure all redirects are working correctly.

3. Check for Broken Links

Use a tool like Broken Link Checker to make sure that all links on your site are working and properly directing visitors to the correct pages.

Section 3: Optimize Your Content

Now that you’ve fixed any technical issues that may have been hurting your ranking, it’s time to optimize your content to improve your ranking. Here are the steps you should follow:

1. Conduct Keyword Research

Identify the keywords your customers are using to find your products or services and make sure they are included in your content.

2. Update Your Meta Data

Make sure your title tags, meta descriptions, and header tags include your target keywords and accurately reflect the content on each page.

3. Improve Your On-Page SEO

Make sure your content is high-quality, relevant, up-to-date, and comprehensive. Use header tags to structure your content, and include internal and external links.

Section 4: Focus on User Experience

Search engines favor websites that provide a good user experience, so it’s important to focus on this aspect of your website. Here are some steps you should follow:

1. Improve Site Speed

Make sure your website is fast and responsive by compressing images, minifying CSS and JavaScript, and using a content delivery network (CDN).

2. Optimize for Mobile

Ensure that your website is mobile-friendly and that your content is easy to read and navigate on smaller screens.

3. Enhance Visual Design

Improve your website’s visual design by using high-quality images, clear typography, and a consistent color scheme.

Section 5: Monitor Your Ranking

Finally, it’s important to monitor your ranking after making all of these changes to see if they are having a positive impact. Use SEO tools like Google Analytics and Google Search Console to monitor your traffic, keyword rankings, and search engine results pages (SERP) positions.

1. Track Your Progress

Set up regular reports to track your progress in improving your ranking and traffic. Use this data to make adjustments as needed.

2. Stay Up-to-Date on SEO Best Practices

Keep up with the latest SEO best practices and algorithm updates to ensure that your website stays competitive in search results.

3. Be Patient

Remember that improving your SEO ranking takes time and effort. Be patient and diligent in your efforts, and you will see positive results over time.

In conclusion, fixing a drop in SEO ranking after a website redesign is possible, but it will take time and effort. By conducting a site audit, optimizing your content, focusing on user experience, and monitoring your progress, you can improve your ranking and get your website back on track.

Table: How to Fix SEO Ranking Drop After Website Redesign

1Identify the root cause of the ranking drop
2Redirect old URLs to new ones and update internal links
3Submit an updated sitemap to search engines
4Update metadata and content to match new design
5Improve website speed and mobile responsiveness
6Adjust and optimize for target keywords
7Build high-quality backlinks to new website

How to fix SEO ranking drop after website redesign

If you have recently redesigned your website and noticed a drop in your SEO rankings, don’t panic. There are several steps you can take to fix this issue and regain your position on search engine result pages (SERPs).


1. Why did my website’s SEO ranking drop after a redesign?

There are several reasons why a website’s SEO ranking can drop after a redesign. Some possible reasons include changing URLs, removing important pages, and not optimizing the new website for SEO.

2. How can I see what changes to my website caused the ranking drop?

You can use a website auditing tool like SEMrush or Moz to analyze the changes made to your website during the redesign process. This can help you identify any issues affecting your SEO ranking.

3. What steps can I take to optimize my new website for SEO?

To optimize your new website for SEO, you should include targeted keywords in your content, use descriptive meta tags, ensure your website is mobile-friendly, and optimize your images and videos.

4. How long does it take to regain SEO ranking after a website redesign?

The amount of time it takes to regain your SEO ranking after a website redesign depends on a variety of factors, including the severity of the ranking drop and the changes made to your website. It could take anywhere from a few weeks to several months to fully recover.

5. Should I hire an SEO professional to help me fix my ranking drop?

If you are unsure how to fix your SEO ranking drop on your own, it may be worth considering hiring an SEO professional to help you. They can provide expert advice and implement strategies to help your website regain its ranking.


A website redesign is a great way to keep your site looking fresh and up-to-date. However, one of the challenges that come with it is that it may negatively impact your website’s SEO ranking. When you redo website pages, it’s easy for search engines to get confused and drop rankings. Here are some steps that you can take to fix your SEO ranking drop after a website redesign.

1. Reassess Your Content: Your content may have changed based on the website redesign. Make sure that you evaluate how these changes impact your SEO ranking. Ensure that your content is still relevant to your keywords and that you’re still using them in your content.

2. Redo Your Metadata: Meta descriptions and title tags are essential elements of your website. Make sure that they reflect the changes made during the website redesign. It’s important to check that all metadata matches the correct pages, and are optimized for relevant keywords.

3. Check For 404 errors: When a website is redesigned, the page URLs may change. Existing links to your pages from external resources or on your website could now generate 404 error pages. Make sure you find and fix them.

4. Rewire Your Internal Links: It’s crucial to ensure that all internal links from your website are still leading to the right webpages. If the URL structures have changed after the website redesign, the internal links should be updated to avoid confusion for both users and search engines.

By following these steps, you will be able to mitigate any harm that may be caused by a website redesign. However, it’s important to remember that it may take some time for search engines to recognize the changes you’ve made, and your rankings may not immediately revert to what they used to be.

Reference URLs:
1. How to Avoid SEO Ranking Drop When Redesigning a Website
2. Eight Ways To Keep Your Website Ranking After A Redesign

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