How To Fix Broken Backlinks And Their Impact On SEO

Broken backlinks can have a significant impact on your website’s SEO. Not only do they disrupt the user experience, but they also negatively affect your website’s credibility. To fix broken backlinks, follow these steps:

1. Identify the broken backlinks: Use tools like Google Search Console or Backlink Checker to identify broken backlinks on your website.

2. Remove or replace the broken links: Either remove the broken link altogether or replace it with a live link that directs to the intended page.

3. Implement redirects: If the broken link points to a page that no longer exists, implement a redirect to a relevant page.

4. Update external links: Contact the website that’s linking to your broken backlink and request a link update.

Fixing broken backlinks is crucial for maintaining your website’s SEO. It not only enhances the user experience but also supports your website’s authority and credibility. Stay proactive and take the necessary steps to fix broken backlinks to ensure a successful website.

How Broken Backlinks Can Impact Your SEO

Backlinks are important for SEO, as they help drive traffic to your website and improve your search engine rankings. However, when a backlink is broken, it can hurt your rankings and negatively impact your website’s visibility in search results. In this article, we’ll explain how broken backlinks can hurt your SEO and provide you with step-by-step instructions on how to fix them.

Section One: What Are Broken Backlinks?

Broken backlinks (also known as “dead links”) are hyperlinks that lead to web pages that no longer exist. The most common reasons for broken backlinks include:

  • The linked website or webpage was removed
  • The linked website or webpage was moved without redirection
  • The linked website or webpage was updated without redirecting the old page

Subsection 1: How Do Broken Backlinks Affect SEO?

Broken backlinks can have a significant impact on SEO. When search engine crawlers encounter a broken link on your website, it can hurt your website’s credibility and negatively impact your search engine rankings. Broken links can also affect user experience, as visitors may be frustrated when they click on a link that doesn’t work.

Subsection 2: How to Identify Broken Backlinks on Your Website?

There are several tools available to help you identify broken links on your website. One of the most popular tools is Google Search Console. To use this tool, follow these steps:

  1. Log in to your Google Search Console account and navigate to the “Coverage” report.
  2. Select the “Excluded” tab and click on “Not found.”
  3. You’ll see a list of URLs that have encountered errors. These are likely broken backlinks that need to be fixed.

Section Two: How to Fix Broken Backlinks

Now that you’ve identified broken backlinks on your website, it’s time to fix them. Here’s how:

Subsection 1: Remove or Update the Link

If the link no longer exists, the easiest solution is to remove the link. If the page has moved, you’ll need to update the link to the correct URL. If the linked website has been updated and no longer has the content you were linking to, you can change the link to point to a similar page.

Subsection 2: Redirect the Link

If you can’t update the link, you may need to redirect it to a new page. 301 redirects tell search engines and visitors that the old URL has permanently moved, and the new URL should be used in its place. This is the best solution for broken backlinks that have incoming traffic or are linked from other websites.

Section Three: How to Avoid Broken Backlinks in the Future

Prevention is key when it comes to broken backlinks. To avoid broken links in the future, follow these tips:

Subsection 1: Regularly Check Your Website for Broken Links

Regularly checking your website for broken links can help you catch and fix them before they hurt your SEO.

Subsection 2: Use Redirects When Moving Pages

When you move a page on your website, use a 301 redirect to ensure visitors and search engines are directed to the correct page.

Subsection 3: Update Your Links When Third-Party Websites Change

If you’re linking to third-party websites, make sure to check the links periodically and update them if the website has changed.

Section Four: Conclusion

Broken backlinks can hurt your website’s SEO and negatively impact user experience. By regularly checking and fixing broken backlinks, you can improve your website’s visibility and search engine rankings. Remember to use redirects when moving pages, and update your links when third-party websites change.

Section Five: Resources

How to Fix Broken Backlinks and Their Impact on SEO

What are backlinks?Links from other websites that direct users to your website
What are broken backlinks?Links that no longer work or redirect to a dead page
What is the impact of broken backlinks on SEO?Negative impact on website authority and search engine rankings
How to find broken backlinks?Use tools such as Google Search Console, Ahrefs, or SEMrush
How to fix broken backlinks?Redirect them to a relevant page or remove them from the linking site
How to redirect broken backlinks?Use a 301 redirect to send visitors to a relevant page on your website
How to remove broken backlinks?Contact the linking site and request removal or use the disavow tool in Google Search Console

How to fix broken backlinks and their impact on SEO

Broken backlinks can significantly hurt your website’s SEO. However, by fixing them, you can restore lost link juice and improve your search engine rankings.


1. What are broken backlinks?

Broken backlinks are links that point to one of your website’s pages but result in an error page (404 not found) when clicked.

2. How do broken backlinks affect SEO?

Broken backlinks lower your website’s authority and credibility. They also prevent search engine crawlers from properly indexing your pages, which can hurt your rankings.

3. How can I find broken backlinks on my website?

You can use a backlink checker tool, such as Ahrefs or Moz, to identify broken backlinks pointing to your website.

4. How do I fix broken backlinks?

The easiest way to fix broken backlinks is to redirect them to an existing page with similar content using a 301 redirect. Alternatively, you can update the broken link with the correct URL.

5. How can I prevent broken backlinks from occurring?

Staying on top of your website’s content and regularly updating it can prevent broken backlinks from popping up. You can also monitor your website’s backlink profile to ensure all links are working correctly and remove any broken links.

When it comes to SEO, backlinks are incredibly important. They signal to search engines that your content is valuable and relevant, and they can help boost your rankings. But what happens when those backlinks break?

Broken backlinks, also known as dead links, are links that no longer work. They can occur when a page is deleted or moved, when a website is no longer active, or when a link is mistyped. And they can have a negative impact on your SEO efforts.

When search engines crawl your site and come across a broken backlink, they may see it as a sign of poor quality or outdated content. This can hurt your search engine rankings and make it harder for people to find your site.

So, how can you fix broken backlinks and prevent them from harming your SEO? Here are some steps to take:

1. Identify broken backlinks: Start by using a tool like Google Search Console or Ahrefs to identify any broken backlinks on your site.

2. Create a redirect: If the broken backlink is pointing to a page on your site that has moved or been deleted, create a redirect to send visitors to the correct page. This will also signal to search engines that the link has been updated.

3. Reach out to site owners: If the broken backlink is pointing to a page on another site, reach out to the site owner and ask them to update the link. You can use a tool like Ahrefs to find the contact information for the site owner.

4. Use a broken link checker: Regularly check your site for broken links using a tool like Broken Link Checker. This will help you catch broken links before they have a chance to harm your SEO.

By taking these steps, you can minimize the impact of broken backlinks on your SEO efforts and help ensure that your site is ranking as high as possible in search engine results.

Reference URLs:
1. Hubspot – How to Fix Broken Links in Your Marketing
2. Search Engine People – How to Find and Fix Broken Links to Boost Your On-Page SEO

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