The entity-attribute-value (EAV) model is a way of describing any topic as things (entities), the properties people ask about (attributes) and the facts that fill them (values). In SEO, it turns a vague subject into a concrete list of what a complete page or site must cover, which is why it sits at the centre … Read more
Source context is what kind of source your website is, and therefore which topics it is entitled to be an authority on and from which angle. A bank and a personal-finance blog can both write about mortgages, but they are different sources and should cover the subject differently. Getting source context right decides what belongs … Read more
Keyword cannibalization is when two or more pages on your site target the same search intent, so they compete with each other instead of one strong page ranking. The usual symptom is rankings that swap between URLs, with neither settling on page one. The fix is almost always to decide which page owns the intent … Read more
Content pruning is reviewing every page on your site and deciding whether to keep, refresh, merge, redirect, noindex or delete it, so that what remains is a clean, complete picture of your topic. Done well, it lifts the pages you keep. Done carelessly, it throws away traffic and links. The difference is a clear decision … Read more
A semantic content brief is a one-page specification that tells a writer, human or AI, exactly what a page must cover: its one search intent, the entity and attributes, the questions in the order readers ask them, the facts to state, and where the page links. It sits between the topical map and the draft, … Read more
Domain authority is a third-party score estimating how strong a site’s backlink profile is; topical authority is a search engine’s confidence that a site covers one subject completely and reliably. Google uses neither metric by name, but topical authority describes something its systems clearly reward, which is why a small, focused site can outrank a … Read more
Google AI Mode cites pages that already rank because it builds answers from Google’s own search results: in a 2026 benchmark, 93% of its citations came from the organic top 10. The way into AI answers on Google is not a separate trick. It is ranking in the top 10 for the many sub-questions an … Read more
Koray Tuğberk GÜBÜR’s topical authority framework says a site earns authority when a search engine can resolve it to one clear central entity, find complete coverage of that entity’s attributes, and see that coverage published in a logical order and linked from broad to specific. It replaces keyword lists with a model of the subject … Read more