Blogging Vs. Pinterest: Driving Traffic And Earnings

Have you been tirelessly working on your blog, hoping to leverage it for more traffic and earnings? Or have you tried your hand at Pinterest, wondering if it could be the magic bullet you need to drive more traffic and boost your earnings? If you’re nodding in agreement, then this article is for you. In this head-to-head comparison, we’ll explore the effectiveness of blogging and Pinterest, two popular platforms vying for your attention – helping you gain clarity on which one could be the best fit for your specific needs. As a seasoned blogger and Pinterest enthusiast myself, I’ll bring my expertise to the table and walk you through the pros and cons of each platform. So, let’s dive in!



Key Features

Blogging involves creating written content and publishing it on your website. It typically involves longer form content pieces that offer in-depth analysis or tutorials. Successful blogs rely on engaging readers, building trust, and establishing a loyal audience.

Pinterest, on the other hand, is a visual search engine that allows users to create and discover ideas through images and videos. Users can “pin” images and videos to their own boards, making it an excellent tool for curating and organizing content. Successful Pinterest accounts rely on creating stunning visuals, inspiring users, and driving traffic back to their website.

Driving Traffic

Blogging can be an excellent way to drive traffic to your website. Search engines favor websites with regularly updated content, so having a blog can boost your rankings. Blogging also allows you to promote your business and increase visibility by targeting specific keywords and themes.

Pinterest is an excellent way to drive traffic to your website by creating visually rich content that resonates with your audience. Pinterest users are typically looking for inspiration and ideas, so creating beautiful, high-quality graphics can help your account stand out and engage users. Additionally, Pinterest users are known for being active shoppers, making it an ideal platform for driving sales.


Blogging can be a lucrative business, but it takes time and effort to build up a loyal audience and generate income. There are a variety of ways to monetize a blog, including affiliate marketing, sponsored content, and advertising. Successful bloggers often have multiple streams of income, which allows them to earn a significant amount of money.

Pinterest can also be a source of income for businesses and influencers. Many businesses use Pinterest to drive sales by featuring their products on their profile and linking back to their website. Additionally, influencers can earn money by partnering with brands and promoting their products on their Pinterest boards.


Both blogging and Pinterest can be effective ways to drive traffic and earn income. However, they require different skill sets, and success depends on a variety of factors, including the quality of the content, engagement with the audience, and overall strategy. Ultimately, choosing which platform to use depends on the goals and needs of your business.

Blogging vs. Pinterest: Driving Traffic and Earnings

Blogging vs. Pinterest: Driving Traffic and Earnings


Blogging: Blogging involves the creation and publication of written articles or posts on a website. Bloggers create content on various topics and use search engine optimization (SEO) to drive traffic to their sites.

Pinterest: Pinterest is a visual social media platform where users create and curate boards on topics of interest. Pins are visual bookmarks that link back to a website, allowing users to discover and save content.

Pros and Cons

Blogging Pros:

  • High potential for organic traffic from search engines
  • Flexible monetization options, such as ads, sponsorships, and affiliate marketing
  • Ability to build a loyal audience and establish authority in a niche

Blogging Cons:

  • Requires consistent effort and time investment to create quality content
  • Can take time to see significant traffic and earnings
  • May require technical knowledge for website maintenance and optimization

Pinterest Pros:

  • Highly visual platform appeals to a wide range of users
  • Ability to drive traffic to a website quickly through pinning and repinning
  • Great for businesses, especially those with visually-oriented products or services

Pinterest Cons:

  • Can be challenging to gain a following and see significant traffic if not using paid advertising
  • Not all niches or businesses may be well-suited to the platform
  • May require more effort to create visually appealing content compared to written content

Key Points and Features

Blogging Key Points:

  • Quality content that targets specific keywords is key for driving organic traffic
  • Building a network of fellow bloggers can help increase visibility and cross-promotion opportunities
  • Effective use of analytics and data can inform content strategy and monetization decisions

Blogging Features:

  • Content management systems (CMS) such as WordPress or Squarespace
  • SEO tools such as Yoast or SEMrush
  • Analytics tools such as Google Analytics

Pinterest Key Points:

  • High-quality, vertical images are important for engagement and visibility
  • Using descriptive and specific keywords in pin descriptions and board titles can help with search optimization
  • Engagement with other users and pinning relevant content can increase visibility and following

Pinterest Features:

  • Pin scheduling and management tools such as Tailwind or Hootsuite
  • Advertising options such as Promoted Pins or Pinterest Ads
  • Analytics tools such as Pinterest Analytics or Google Analytics

Quantitative Measurements and Original Research

According to a study by Hubspot, businesses that blog see 55% more website visitors and generate 67% more leads than those who don’t. Additionally, bloggers who post daily can see 5 times more traffic compared to those who only post weekly.

Pinterest reports that its platform has over 250 million monthly active users, with 84% of users using the platform to discover new brands and products. Additionally, businesses that use Pinterest can see an average of 28% increase in website traffic within the first 2 weeks.

Considerations for Potential Users

For Blogging: Those with a passion for writing and expertise in a specific niche may find blogging to be a rewarding and authentic way to share their knowledge and build an audience. However, those who are not willing to invest consistent effort and time into content creation and optimization may struggle to see significant traffic and earnings.

For Pinterest: Those with visually-oriented products or services, or those who work in a niche that can be well-represented through visuals (such as fashion, home decor, or travel) may find Pinterest to be an excellent way to drive traffic and increase visibility. However, those who do not enjoy creating or curating visual content, or who may not fit the platform’s target audience, may not see the same benefits. Paid advertising may also be necessary for those looking to see quick results.

Suggestions for Potential Users

For Blogging: Research popular blogs or influencers in the desired niche to get a sense of what types of content and topics are in high demand. Use resources such as Google Analytics and Google AdWords to determine search volume and keyword difficulty. Join blogging communities or networks to connect with other bloggers and increase cross-promotion opportunities.

For Pinterest: Consider investing in high-quality visual content such as professional photography or graphic design services. Use specific, descriptive keywords in all pins and board titles to improve search optimization. Engage with other users and be strategic with pinning relevant content to increase visibility and build a following. Consider using a scheduling or management tool to stay organized and consistent with pinning.

Blogging vs. Pinterest: Driving Traffic and Earnings

Guidelines for Using Blogging vs. Pinterest: Driving Traffic and Earnings

1. Understand the strengths of each platform

Blog posts are great for providing in-depth information and building brand authority, while Pinterest is known for its visual appeal and ability to drive traffic through stunning visuals. Use each platform to its full potential and tailor your content accordingly.

2. Use SEO techniques

Whether using blogging or Pinterest, always optimize your content for search engines to increase visibility and traffic. Use keywords, meta descriptions, and alt tags to boost your ranking and drive more traffic to your site.

3. Engage with your audience

Interact with your audience through comments, email responses, and even social media. By building relationships with your readers, you can establish trust and encourage them to share your content with others.

How To Drive Traffic to Your Blog Using Pinterest

1. Create a Pinterest account for your blog and optimize your profile by using relevant keywords in the about section, adding a profile picture, and linking to your blog in the website section.
2. Create visually appealing pins for your blog posts, using high-quality images and attention-grabbing headlines.
3. Pin regularly to relevant boards, including group boards in your niche, and use hashtags to make your pins more discoverable.
4. Use Pinterest analytics to track your traffic and determine which pins and boards are driving the most traffic to your blog, then adjust your strategy accordingly.

How To Increase Your Earnings Through Blogging and Pinterest

1. Monetize your blog through affiliate marketing, sponsored posts, and advertising. Use platforms like ShareASale and Amazon Associates to find relevant affiliate programs for your niche.
2. Use Pinterest to drive traffic to affiliate links and sponsored posts by creating compelling pins and promoting them on relevant boards.
3. Offer your own products or services through your blog and use Pinterest to promote them to a wider audience.
4. Always disclose any sponsored content or affiliate links in accordance with FTC guidelines.

How To Optimize Your Blog Posts for Pinterest

1. Use high-quality, vertical images with a 2:3 aspect ratio for your blog post featured image.
2. Use descriptive file names and alt tags for your images to make them more discoverable.
3. Add a Pin It button to your blog post to make it easy for readers to save and share your content.
4. Include pinnable images throughout your blog post, using relevant and attention-grabbing headlines and descriptions.

How To Use Pinterest Group Boards to Drive Traffic to Your Blog

1. Find relevant group boards in your niche using tools like PinGroupie and Tailwind Tribes.
2. Follow the group board rules and request to join by following the board owner and sending a message requesting an invitation.
3. Pin regularly to the group board, using high-quality and relevant content.
4. Track your analytics to see if the group board is driving traffic to your blog, and adjust your strategy as needed.

How To Collaborate With Other Bloggers on Pinterest

1. Find other bloggers in your niche and reach out to see if they would be interested in collaborating on a Pinterest board.
2. Choose a topic or theme for the collaborative board and each contribute a certain number of pins per week.
3. Use the board to promote each other’s content and grow your audience on Pinterest.
4. Track your analytics to see if the collaborative board is driving traffic to your blog, and adjust your strategy as needed.

FAQs for Blogging vs. Pinterest: Driving Traffic and Earnings

1. Which platform is better for driving traffic to my website, blogging or Pinterest?

Both blogging and Pinterest can drive traffic to your website, but in different ways. Blogging allows you to optimize your content for search engines, so your website can rank higher on Google and other search engines. On the other hand, Pinterest allows you to create visually appealing content that can be shared and repinned by a large audience, leading to more traffic to your website.

2. Can I make money from blogging and Pinterest?

Yes, you can make money from both platforms. With blogging, you can make money through advertising, sponsored posts, affiliate marketing, and selling your own products or services. With Pinterest, you can make money through affiliate marketing, sponsored content, and selling your own products on Pinterest.

3. Do I need to have a large following to make money from these platforms?

No, having a large following is not always necessary to make money from blogging or Pinterest. It’s more important to have a targeted audience that is interested in the content you are sharing and promoting. If you have a small but engaged audience, you can still make money through advertising, affiliate marketing, and other monetization methods.

4. How much time and effort do I need to invest in each platform to see a return on my investment?

The amount of time and effort you need to invest in each platform depends on your goals and how you plan to monetize your content. With blogging, you may need to invest more time upfront to create high-quality content and build an audience. With Pinterest, you can start seeing results more quickly by creating visually appealing content and optimizing your profile and boards.

5. Can I use both platforms together to drive traffic and earnings?

Definitely! Using both platforms together can be a powerful strategy for driving traffic and earnings. You can use your blog to create high-quality content that can be shared on Pinterest, and use Pinterest to drive traffic back to your blog. You can also use Pinterest to promote your products and services, and create blog posts that promote your Pinterest content. By using both platforms together, you can reach a wider audience and increase your earning potential.

In conclusion, both blogging and Pinterest can effectively drive traffic and earnings. While blogging may require more time and effort to generate content and build an audience, it offers the opportunity for greater control over branding and monetization. Pinterest, on the other hand, can quickly generate traffic and offers a visually appealing platform, but may not provide as much direct control over monetization strategies.

Ultimately, the best approach will depend on individual goals and circumstances. Blogging may be the better choice for those looking to build a long-term, sustainable brand, while Pinterest can be effective for those looking for quick results or visual-based niches.

Regardless of which approach is chosen, the key is to approach it with a well-developed strategy and a commitment to consistent effort and best practices. By doing so, both blogging and Pinterest offer the potential to drive traffic and earnings and achieve success in the online world.

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