Bing Webmaster Tools just added a new metric to its AI Performance Report: Citation Share, sitting alongside Intents, Topics, and Compare. For the first time, a major search engine is explicitly measuring something practitioners have been chasing informally for two years — how often your brand actually gets cited inside an AI-generated answer, not just … Read more
Google is quietly testing a feature it calls information agents — background processes that monitor the web around the clock for anything relevant to a specific question, pulling from blogs, news sites, social posts, and real-time data on finance, shopping, and sports. Paired with the ongoing Web Guide experiment, which regroups search results into topic … Read more
Parasite SEO, publishing content on someone else’s high-authority domain so it ranks on that domain’s strength, is not dead in 2026, but the version most people mean is now a policy violation with a short shelf life. Google has tightened its site reputation abuse rules repeatedly since 2024, most recently with an August 2026 policy … Read more