01What the service delivers
A working document that names your central entity, defines your topical border, and assigns a URL and a query network to every core and outer section worth its own page.
This is not a keyword spreadsheet and not a templated “50 blog ideas for [industry]” list. Every map is built from your actual central entity — the specific subject your business needs to own — and your actual competitive and commercial context. Two businesses in the same industry with different central entities get different maps, because their topical border is different.
The deliverable includes the core/outer split, per-node priority scoring, and a sequencing plan for execution — built the same way this site’s own map was built. That process is documented in full on the topical map methodology page.
02The process, at a high level
Discovery, mapping, and handoff — built to plug directly into your existing content or SEO operation.
This is the productized version of the process described on the methodology page — if you want to understand the mechanics before engaging, start there.
03Who this is for
Teams that already have content or SEO capacity, but no structural plan for what that capacity should produce.
This service fits businesses publishing without a model of their subject — growing a blog or resource section ad hoc, watching output pile up without a corresponding lift in topical authority. It’s especially relevant for SaaS and service businesses with a genuinely definable subject area; see SaaS SEO and SEO growth for how this fits into the broader growth picture.
04Get a map built for your site
Every engagement starts with a conversation about your actual central entity — not a sales pitch for a fixed package.
If you’re unsure whether you need a full map or targeted advisory, get in touch and we’ll scope it together.